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Organize a March
with Emi Guereca, Director, Women's March LA
Take action and spark meaningful change
Get off the sidelines and get organizing!
Are you passionate about an issue? Learn how to put feet in the streets and start a grassroots movement with Emi Guereca, Director of Women's March LA. Democracy is not an armchair activity, and those in power only respond to the will of the people when the people make their voices heard. Our voices are loudest when we come together!
Set goals for your march • Craft a mission statement • Gather your team • Build coalitions • Create partnerships • Spread the word on social • Communicate with marchers via email • Engage local communities • Maximize media coverage • Define your message • Build a rally program • Obtain permits • Plan for security • Budget for your march
Course Details
Organize a March includes more than 90 minutes of instructional content plus a downloadable toolkit. Stream the videos to any computer or mobile device and listen to audio-only versions.
Day 1: Why March?
Day 2: Your March Team
Day 3: Spread the Word
Day 4: Messaging/Programming
Day 5: Production and Follow Up
Meet Your Teacher
Emi Guereca is the driving force behind the official Women’s March in Los Angeles, which gathered more than 1.5 million people in 2017 and 2018. An entrepreneur with a passion for giving back to the community, Emi devotes her time to advocacy programs for women’s rights, Latino education, and gender equality.
“The world needs passionate people like you! Putting on a successful event takes real commitment, but it is not out of your reach. I am going to walk you through the essential knowledge you need to energize a grassroots movement.”
Still not sure? Yes, this course is for you!
The right to assemble is a human right, recognized in the First Amendment of U.S. Constitution. Over the course of our democracy, millions upon millions have taken to the streets and lifted their voices. Whether you’re a veteran organizer or have never worked on a march before, this course walks you through how to lead safe, successful events that receive positive attention and help build a movement. Flex your power as a grassroots activist!
