Podcast | Purpose Is the Strategy: Building a Billion-Dollar Wellness Business with Radek Sali

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 What does it actually take to scale a mission-driven company to more than $2 billion in revenue?

In this episode, Jeff sits down with Radek Sali, entrepreneur, investor, and author of How to Build a Billion Dollar Business, to trace the journey behind one of the world's most recognized wellness brands.

They cover the childhood outsider experience that shaped Radek's leadership style, his father's pioneering (and widely dismissed) work in integrative medicine, crisis moments inside Swisse, building an irreplicable company culture, and what he looks for now as an investor in mission-based companies.

• Aligning profit with purpose, and why it simplifies every decision
• Crisis as a feature, not a bug, of entrepreneurship
• What Radek looks for when backing wellness businesses through Light Warrior

 This episode is for entrepreneurs, wellness leaders, and anyone building something with meaning.

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About the Commune Podcast

Hosted by Jeff Krasno, the Commune podcast features thoughtful conversations for modern times. Not always comfortable but definitely needed, we explore both humanity and our human-ness. How can we live healthy, purpose-filled lives and be in service of something bigger? Guests include spiritual teachers, poets, scientists, philosophers, and activists for food sustainability, functional medicine, mental and physical health, and collective healing.